Personal Care Appliances in the Netherlands

Personal Care Appliances in the Netherlands

Volume sales of personal care appliances continue to grow in line with the grooming trend in the Netherlands. Looks continue to play an important role amongst young consumers, especially as social media sites such as Instagram place pressure on them to look presentable at all times, especially when they take “selfies”. While among older adults, attention to appearance has always been common in women, men are also taking grooming seriously and they are investing in personal care appliances to loo...

Euromonitor International's Personal Care Appliances in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Personal Care Appliances in the Netherlands
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Personal Grooming Trend, Driven by Social Media Pressure on Younger Consumers To Look Attractive and Greater Interest in Appearance Among Men, Boost Volume Sales
When It Comes To Personal Care, Consumers Are Willing To Pay Higher Prices for Appliances That Offer Quality and Convenience
With the Ability To Find Reviews and Compare Prices Online, and Sometimes Enjoy Same-day Delivery, Consumers Increasingly Opt To Purchase Through Internet Retailing
Competitive Landscape
Philips Brand Maintains the Lead
Braun Loses Volume Share in Hair Care Appliances and Body Shavers But Strengthens Its Lead in Battery and Electric Toothbrushes, Where It Concentrates More Attention
Spectrum Brands and Babyliss Gain Ground Against the Leading Players by Increasing Activity in New Categories and Gaining Higher Visibility
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 2 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Body Shavers by Format: % Volume 2014-2019
Table 6 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 7 NBO Company Shares of Personal Care Appliances 2015-2019
Table 8 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Executive Summary
Depressed Housing Market and High Inflation Offset the Benefit of Higher Disposable Income, Resulting in Negative Volume Growth for Large and Small Appliances
Value Growth Increases Despite Lower Demand As Consumers Choose Higher-value Products, Especially When Purchasing Major Appliances
Leading Players Maintain Their Volume Shares and Positions As the Competitive Landscape Sees Little Significant Change Despite Lower Volume Growth
Internet Retailing Continues To Post Fast Growth, While Electronics and Appliance Specialists Maintain Strength by Offering Better In-store Service and Experience
Consumer Appliances Set To See Continuing Volume Declines in Most Categories, But Value Growth Is Expected To Be Steady
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 15 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 18 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 19 Sales of Consumer Appliances by Category: Value 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 26 Sales of Small Appliances by Category: Volume 2014-2019
Table 27 Sales of Small Appliances by Category: Value 2014-2019
Table 28 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 29 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 30 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 31 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 32 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 33 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 34 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 35 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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