Personal Accessories in Australia

Personal Accessories in Australia

Personal accessories is being hit hard by the impacts of COVID-19 and we are seeing this as a global trend. In Australia, it is noted that COVID-19 happened shortly after the country suffered from the devastating bush fires in early 2020, thus creating an even further weakened economic environment. Furthermore, a drop off in tourism trade from China is also noted to have impacted personal accessories in Australia. Therefore, all categories are seeing steep declines.

Euromonitor International's Personal Accessoriesin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Personal Accessories in Australia
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on personal accessories
COVID-19 country impact
Company response
Retailing shift
What next for personal accessories?
MARKET INDICATORS
MARKET DATA
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
KEY DATA FINDINGS
2020 IMPACT
Bags and luggage sees steep declines across all categories, due to travel restrictions and weaker consumer spending power
Sales through online channels increase significantly, as the leading players adapt to the changing environment
Active competitive environment with new global entries in 2019 sees local players lose out in 2020
RECOVERY AND OPPORTUNITIES
Crucial for players to embrace online channels and innovate with sales strategies, such as rental services
Opportunities to innovate in advance of travel resuming and to cater to the “new normal”
Personalisation gives a must-have aspect to high-end goods
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Jewellery sees steep declines due to lowered tourism-related sales and weakened consumer spending power
Rings maintains popularity thanks to increasing marriage rates in the country
Pandora maintains lead thanks to redesigns and restructuring, while Australian player Lovisa expands internationally
RECOVERY AND OPPORTUNITIES
Tiffany & Co leads the way in COVID-19 in-store measures to provide a safe and stylish shopping environment
Players to balance online shopping options alongside in-store service to re-stimulate sales of fine jewellery
Costume jewellery to benefit from online marketing and e-commerce sales
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Weakened consumer spending power and a drop off in tourism creates an unfavourable environment for non-essential watches
Quartz digital watches continues to decline, despite fashion of Casio Vintage range
Rolex holds top brand space after good year in 2019, but faces challenges and heightened competition in 2020
RECOVERY AND OPPORTUNITIES
Trend for second-hand luxury watches increases and offers players a way to maintain sales
Weak distribution network provides great opportunities for the development of e-commerce channels
Smartwatches gain traction and offer players opportunities to innovate during COVID-19 and beyond
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Hobby art and adult colouring books boost sales of colouring materials during lockdowns
School and office closures negatively impact sales of writing materials
Brand leader Faber-Castell benefits from new product launches, online art lessons and a high-end partnership project with Bentley
RECOVERY AND OPPORTUNITIES
Montblanc shows off very high-end immersive retail environment with re-designed Sydney store
Players utilise personalisation trend to offset declines seen in traditional writing instruments and stationery
Online art and calligraphy lessons set to stimulate e-commerce sales
CATEGORY DATA

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