Pernod Ricard Mexico in Alcoholic Drinks (Mexico)

Pernod Ricard Mexico in Alcoholic Drinks (Mexico)

Pernod Ricard’s strategy is focused on remaining one of the leading players in spirits in Mexico. As a result, the company announced the sale of its Domecq wine business in December 2016. It also announced its focus on strengthening the presence of its global brands, such as Absolut vodka and Chivas Regal whisky.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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