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Pernod Ricard Groupe in Spirits (World)

Pernod Ricard Groupe in Spirits (World)

Pernod Ricard remains the second largest player in spirits globally, and enjoyed success in 2017 for some key brands, especially Jameson’s, which continues to lead Irish Whiskey. Acquisitions in Tequila (and mezcal) helped to solidify the group’s presence in this fast-growing category. But declines in France, its domestic market and one of the group’s largest markets by volume, as well as the growth of craft spirits, underscore the need for vigilance.

Euromonitor International’s Pernod Ricard Groupe in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Pernod Ricard Groupe in Spirits (World)
Euromonitor International
October 2018
Scope of the Report
Strategic Evaluation
Competitive Positioning
Category Review
Recommendations

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