Pernod Ricard Deutschland GmbH in Alcoholic Drinks (Germany)
The leading spirits player in Germany, Pernod Ricard will continue to focus on premiumisation, innovation and extension of its broad product portfolio in order to generate added value. Given German consumers’ comparative affluence, Germany is one of the most important markets for Pernod Ricard, and the company will continue to invest in the market and meet consumers’ demand for premium and international spirits.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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