Pernod Ricard Denmark A/S in Alcoholic Drinks (Denmark)
Pernod Ricard Denmark will seek growth through premiumisation. The company stated the positive performance it posted in 2016 was due to heavy investment and successful leveraging of its brand portfolio to higher price points. This leveraging of its portfolio to higher price points will continue to be a feature of its direction going forward.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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