PepsiCo France SNC in Health and Wellness (France)
Part of PepsiCo France SNC’s strategy is the continuous expansion of its Tropicana brand with a high-end positioning in naturally healthy and fortified/functional beverages through the reference Tropicana Essentials. While its Pepsi brand is facing the structural decline of cola carbonates, the company is nevertheless expected to invest in its sugar free and stevia-based ranges Pepsi Max and Pepsi Next.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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