Penguen Gida strengthened its distribution network over the review period, which the company will seek to improve in order to increase it ranking in packaged food over the forecast period. Penguen Gida Sanayii will look for ways to differentiate its products in order to improve its retail value share in packaged food. In line with this goal the company aims to launch innovative products, particularly within sauces, dressings and condiments. For example, the company launched pickled cornichons...
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