Increasing preferences for western-style food, plus the rising number of foreign workers in Vietnam, boosted demand for pasta. In 2014, restaurants serving western-style food, ranging from cheap to luxury, blossomed. Besides, a large number of coffee shops in big cities such as Ho Chi Minh and Hanoi also had western dishes on their menus. Learning how to cook western food was also increasing in popularity.
Euromonitor International's Pasta in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Pasta market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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