There were just a few new launches in 2014 in Serbia. Furthermore, companies were not very active in terms of marketing support for their products either. This is because pasta has had steady growth during most of the review period and competition is currently not very stiff. Companies seem to take advantage of their continuous growth and not investing in marketing support and new product development; and they can currently do this without risking any sales decline.
Euromonitor International's Pasta in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Pasta market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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