Pasta has low product awareness among Chinese consumers, with value and volume sales thus remaining low. However, there was growing interest in Western lifestyles and cuisine during the review period, especially among young consumers. Pasta thus recorded a double-digit current value growth of 14% in 2014 over the previous year. Some pasta such as spaghetti also benefit from their similarity to noodles, a staple food in China. This accelerated consumers’ acceptance of these products.
Euromonitor International's Pasta in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Pasta market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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