Past, Present, Future: The Growing Sophistication of Online Shopping
The evolution of internet retailing has been a transition from a highly price sensitive market centred on a few product types to a broad selection of goods and services at varying price points. This increase in sophistication will continue in tandem with the development of users’ needs and habits. This will coincide with expansion of the internet's content and capabilities, making execution and personalisation two top priorities for retailers looking to stand out.
Euromonitor International's Past, Present, Future: The Growing Sophistication of Online Shopping global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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