Parmalat Romania SA in Soft Drinks (Romania)
In 2015, Parmalat Romania SA considerably increased its online presence. Santàl, a well-known, high quality brand in Romania, failed to accelerate its development over the review period, which is why the company’s leadership is targeting social media and re-branding to improve its sales performance.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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