Parle Agro Pvt Ltd in Soft Drinks (India)
Parle Agro Pvt Ltd aims to strike a balance between retaining its large consumer base, composed mainly of children, and developing wider appeal for its products among older consumers, which would enable the company to gain higher value share. In addition, Parle Agro is also in the process of a massive scale-up for its Appy and Appy Fizz brands, with significant investment planned in this area for 2017.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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