Parfumery Douglas Bulgaria OOD in Beauty and Personal Care (Bulgaria)
As the country’s leading premium beauty specialist retailer, Parfumery Douglas Bulgaria is present in the country with 17 outlets under its brands Douglas and Beauty Zone concentrated in urban areas such as Sofia, Plovdiv, Varna, Burgas and Stara Zagora, where the country’s most affluent consumers reside. Its private label line Douglas Make Up is present in colour cosmetics. Towards the end of the review period, the company focused on expanding in major Bulgarian cities such as Plovdiv.
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Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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