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Paediatric Consumer Health in Romania

Paediatric Consumer Health in Romania

All signs currently point towards sustained positive growth for paediatric consumer health. Although Romania’s birth rate is already quite low and slowly declining, rising income levels and fewer children per family mean that parents and grandparents are increasingly willing and able to spend more per child. It is thus more common that young children are receiving paediatric medicine rather than smaller doses of adult medicine. In particular, people are generally very happy to spend money on the...

Euromonitor International's Paediatric Consumer Health in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Paediatric Consumer Health in Romania
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Parents Prioritise Quality Over Price in the Category, Fuelling Strong Sales Growth
Greater Product Segmentation Will Give Vitamins and Dietary Supplements A Boost
Word of Mouth Can Determine Success Or Failure
Competitive Landscape
Fiterman Finds the Optimal Balance To Lead Sales
Biofarm Is Strong Thanks To Well-trusted Analgesics Offering
Both Local and Foreign Players Amass Considerable Shares
Category Data
Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Executive Summary
Rising Incomes Push Romanians To Make Healthier Choices
Ageing and Busier Schedules Provide Consumer Health With Strong Demand Sources
Local and International Companies Vie Strongly for Share
Chemists/pharmacies Remains the Go-to Channel
Healthy Growth Rates Will Persist
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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