Paediatric Consumer Health in Kenya

Paediatric Consumer Health in Kenya

Value sales of a wide range of paediatric consumer health products are expected to post strong growth in 2020. In part, that growth is likely to be a reflection of Kenyan parents seeking to shield their children from the impact of the COVID-19 pandemic. Indeed, demand for paediatric cough, cold and allergy remedies and paediatric analgesics, both of which can be used to treat symptoms of the virus, is set to rise considerably in 2020 after several years of relatively stable growth. While rising...

Euromonitor International's Paediatric Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Paediatric Consumer Health in Kenya
Euromonitor International
November 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Value sales of paediatric consumer health products set to grow in 2020 in line with parents’ concerns about COVID-19
Affordable generic paediatric medicines continue to grow in popularity
Multinationals expected to maintain their commanding leads in paediatric consumer health in 2020
RECOVERY AND OPPORTUNITIES
Slow but steady value sales growth projected for paediatric consumer health over the forecast period
Advertising and licensing to remain key to paediatric consumer health growth over the forecast period
Innovation in formats, flavours expected to support growth over the forecast period
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 7 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 8 Sales of Consumer Health by Category: Value 2015-2020
Table 9 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 11 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 12 Distribution of Consumer Health by Format: % Value 2015-2020
Table 13 Distribution of Consumer Health by Format and Category: % Value 2020
Table 14 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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