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Packaging Industry in the Netherlands

Packaging Industry in the Netherlands

Consumers continued to take sustainability more seriously. As a result, retailers, manufacturers and manufacturers of packaging invested further in making their packaging more sustainable. An additional factor is that more consumers consider the sustainability of packaging an indication of the quality of the product. This means that sustainability has a growing influence on the success of brands. Manufacturers are therefore investing resources to further reduce the weight of packaging, develop m...

Euromonitor International's Packaging in Netherlands report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Packaging market;
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Euromonitor International
July 2018
Executive Summary
Sustainability of Growing Importance
Increased Segmentation Leads To Growing Packaging Diversity
Shift Towards Pet in Non-alcoholic Drinks
Glass Bottles Thrive As Consumers Choose Premium Alcoholic Drinks
Closures Important for Packaging of Beauty and Personal Care Products
Shift To Concentrated Home Care Products Leads To Growing Share of Smaller Pack Sizes
Packaging Legislation
Warenwet - Food and Drugs Law in the Netherlands
Home Care and Beauty and Personal Care Manufacturers Self-regulate To Become More Sustainable
Promotion of Unhealthy Packaged Food and Drinks To Children Prohibited
Recycling and the Environment
New Government Considering Return System for Metal Beverage Cans and Small Plastic Bottles
Increased Efforts To Improve Already High Recycling Rates
Municipalities Responsible for Collection and Management
Table 1 Overview of Packaging Recycling and Recovery in the Netherlands: 2015/2016 and Targets for 2017
Packaging Design and Labelling
Design and Labelling Effective Tools for Niche Brands; Sustainable Packaging Reinforces Natural Image
Modern Packaging Facilitates Convenience and On-the-go Consumption
Pet and Flexible Packaging Popular for Versatility, Sustainability and Cost Effectiveness
Packaging Also A Focus of Innovation
Environmental Concerns Lead To A Focus on green Packaging
Manufacturers Seeking More Flexible and Versatile Packaging Which Can Be Adapted To Rapidly Changing Demands
Rising Demand for Convenience To Impact Packaging Sales
Pouches To Grow in Popularity As Alternative To Glass Jars
Shift Towards Ready-to-drink Products Within Milk Formula
Packaging Continues To Focus on Solving Sustainability Problems
Convenience and Hygiene Still Important in Terms of New Packaging
Rigid Plastic Is the Fastest Growing Type of Home Care Packaging
Further Premiumisation Continues To Influence Developments in Packaging
Traditional Packaging Materials Dominate Because of Conservative Consumers, Producers and Retailers
Sustainability of Increasing Importance
New Consumer Behaviour Drives Growth of Smaller Formats
Aluminium Hard Pods Show Growth
Packaging Needs To Offer Quality in Terms of Functionality and Design
Smaller Formats To Increase Sales Share in Carbonates
Environmentally-friendly Packaging Supports Natural Image of Brands
Soft Drinks in Liquid Cartons Suffer From Maturity and Negative Image
Packaging for Different Consumption Moments
Portion Control and Labelling To Fuel Impulse Purchases
Growing Demand for on the Go and Shared Consumption
Demand Driven by Offering of Convenience and Sustainable Packaging
Liquid Carton Adapting To Different Consumption Moments
New Shapes and Sizes To Target More Segmented Consumers Such As Children
Packaging To Adapt To Demographic Changes
Shift Towards More Efficient Traditional Packaging
Pouches and Pet Boosting Packaging Diversity
Hectic Pace of Life and Demand for Snacking Impact Packaging
Growth Within Meat Substitutes Fuels Packaging Diversity
Shift Towards Flexible Packaging To Continue
Busier Lifestyles Boost Demand for Meal Solutions
Introduction of More Efficient and Flexible Packaging
Larger Supermarkets To Allow for More Innovation
Sales Driven by More Efficient and Sustainable Packaging
Growing Demand for Closures That Ensure Hygiene and Prevent Spillage
Higher Demand for Premium Ingredients Due To Interest in Gourmet Cooking
Glass Packaging To Remain Leading Packaging Format Within Spreads
Manufacturers To Invest in Varied Packaging for Different Consumption Moments
Rising Demand for Health and Wellness, Artisanal and Organic Products

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