Greater awareness of health issues among consumers has led to increasing demand for smaller packaging sizes in Italy. With regard to less healthy food and beverage products, for example, beer has demonstrated increased purchases of smaller presentations such as 150ml formats, while in soft drinks the 500ml format has gained popularity, offering greater convenience for on-the-go consumption – a particularly important factor with regard to bottled water. In chocolate confectionery and ice cream...
Euromonitor International's Packaging in Italy report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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