Given the maturity of Canadian consumer product goods, brand communication is a key strategy for building consumer loyalty. Product packaging continues to be increasingly leveraged as a means to communicate product values. In food and beverages, packaging frequently emphasises local sourcing and health and wellness claims through direct messages or imagery that infers natural contents. Product packaging across industries also highlights sustainability efforts, which are growing in importance...
Euromonitor International's Packaging in Canada report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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