Packaging Industry in Brazil

Packaging Industry in Brazil

Since the beginning of 2018 there have been expectations of recovery in the Brazilian economy after the crisis. However, no such general recovery has yet been seen: while some products were already registering faster growth in 2018, others were struggling to turn around a declining trend. Even in the midst of such strong market volatility, packaging volume sales continue to grow in all fast-moving consumer goods: alcoholic and non-alcoholic drinks, packaged food, beauty and personal care, home c...

Euromonitor International's Packaging in Brazil report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Packaging in Brazil
Euromonitor International
September 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Packaging Volume Sales Continue To Register Positive Movement Despite Market Volatility
Technology Continues To Offer Most Opportunities for Differentiation in Food Packaging
Glass Manufacturers Struggle To Supply Current Alcoholic Drinks Demand
Premium Appearance Can Be Key in Certain Areas of Beauty and Personal Care Packaging
Family-sized Home Care Products Remain Resilient in the Post-crisis Period
Packaging Legislation
Local Regulation Limits shrinkflation Movement
Supply Chain Traceability: Today, A Differential; Tomorrow, A Must-have
National Policy on Solid Waste: Good on Paper
Recycling and the Environment
Despite Declining Rate, Brazil Remains One of the Global Leaders in Metal Beverage Can Recycling
More Public Commitments With Sustainable Practices: An Irreversible Trend
the Challenges for Flexible Packaging Recyclability and the Rise of Monomaterial Solutions
Table 1 Overview of Packaging Recycling and Recovery in Brazil: 2016/2017 and Targets for 2018
Packaging Design and Labelling
No Final Decision Over gmo Labelling in Brazil, With Discussions Continuing in 2019
Further Discussions on New Nutrition Labelling Guidelines
Headlines
Prospects
Packaging Plays An Important Role Within Beauty and Personal Care, With Different Sized Products Aimed at Different Income Brackets
Packaging Helps To Give Products A More Premium Image
Fragrances Pushes Sales of Glass Packaging
Headlines
Prospects
Impacts of the Economic Crisis Are Still Felt in Baby Food Packaging Trends
Relatively Stronger Consumer Confidence Will Help Boost Some Premium Packaging Growth
Nestlé SA Emphasises Transparency With Consumers Through Packaging, Setting New Industry Standards
Headlines
Prospects
Larger Bottles Gain Traction Among Low End Products
Consumers Are Not Persuaded of the Benefits of Stand-up Pouches
Green Initiatives Are Limited
Headlines
Prospects
Flexible Packaging Remains the Dominant Packaging Format
Coffee Pods Continue To Drive Metal and Rigid Plastic Packaging Sales
Packaging and Labelling Help Convey Brand Values and History
Headlines
Prospects
Muted Soft Drinks Sales Growth Continues To Suppress Growth in Soft Drinks Packaging
Returnable Bottles Likely To Remain at the Forefront of Sustainable Packaging Trend
Greater Diversity in Pack Sizes Likely To Be Seen As Companies Seek To Boost Sales
Headlines
Prospects
Despite Economic Crisis, Brazilians Seek Practicality and Portion Control in Confectionery
Nestlé SA and Mondelez Target Premiumisation and Use Packaging To Emphasise It
Concerned With Product Safety, Mondelez Innovates Its Boxed Assortment Packaging
Headlines
Prospects
Truck Drivers' Strike in May 2018 Hinders Growth Expectations, Following Years of Decline
Pack Size Polarisation Remains Relevant in Post-crisis Consumption Behaviour
Following Demographic Trends, Dairy Manufacturers Add Value Through Packaging
Headlines
Prospects
Consumers Trade Down To Cheaper Packaging, Halting Packaging Innovation
the Truck Drivers Crisis Indirectly Stimulates Total Unit Volume Growth in 2018
Bonduelle Groupe SA Adds Value Through Design
Headlines
Prospects
Processed Meat and Seafood Packaging Continues To See Pack Size Polarisation
Global Aversion Towards Plastic Packaging Has Not Yet Reached Brazil
As Processed Meat and Seafood Become Snacks, Packaging Is Adapting Accordingly
Headlines
Prospects
As the Economy Show Signs of Reheating, Consumers Seek Practicality in Ready Meals
Sadia Shifts To Flexible Secondary Packaging
New Product Developments Will Boost the Use of Smaller Packaging, in Response To Consumer Preferences
Headlines
Prospects
Pack Size Polarisation Remains A Reliable Strategy in Sauces, Dressings and Condiments
Aluminium/plastic Pouches Respond Well To Post-crisis Consumer Preferences
Transparency Is Becoming the Norm in Regard To Sauces, Dressings and Condiments Packaging
Headlines
Prospects
Glass Packaging Growth Reflects Affluent Consumer Preferences Post-crisis
Portion Control and Tighter Budgets Drive Consumers To Choose Smaller Packaging
Niche Start-ups Focus on Health and Wellness Trends To Innovate With On-the-go Packaging

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