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Packaged Food in Venezuela

Packaged Food in Venezuela

In 2018, negative volume growth rates were witnessed due to shrinking demand, whilst supply seemed to have stabilised after large losses for two consecutive years. The government continued to exert direct pressure upon companies to fix or lower prices as hyperinflation – declared in full force in November 2017 – has rendered price regulations ineffective for most products. Manufacturers are transferring cost increases onto final prices as quickly as possible and the lack of competition does not...

Euromonitor International's Packaged Food in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


PACKAGED FOOD IN VENEZUELA
Euromonitor International
December 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Hyperinflation Forces the Government To Change Regulations
Venezuelan Households Spend Their Meagre Incomes on Food
Increasingly Concentrated Competitive Landscape
Supermarkets Remains the Main Distribution Channel for Packaged Food
Recession Expected To Last
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
High Prices Impact Demand Amidst Ongoing Shortages
Supply of Edible Oils Is Infrequent and Expensive
All Edible Oils Are Scarce in Venezuela
Competitive Landscape
Cargill De Venezuela Continues To Lead the Category
Importers of Olive Oil Gain Share Thanks To Their High Unit Prices
Category Data
Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Limited Variety Continues To Hamper the Category in 2018
Steep Cost Structures Limit Growth
Frozen Pizza and Prepared Salads Are Luxury Items in Venezuela
Competitive Landscape
Alimentos Polar Remains the Clear Category Leader
Ready Meals Face Competition From Foodservice Outlets
Category Data
Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 35 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 36 Distribution of Ready Meals by Format: % Value 2013-2018
Table 37 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
Ketchup and Mayonnaise Remain the Most Popular Products
Although Supplies Are Stabilising, Consumers Cannot Afford Popular Products
Government Intervention at the Root of Market Distortions
Competitive Landscape
Three Companies Generally Control the Category
Alimentos Heinz Has the Strongest Portfolio in 2018
Category Data
Table 41 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 42 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 45 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 46 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 47 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 48 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Volume Decline Slows in 2018
Dehydrated Soup Remains An Affordable Product
Input Substitution Continues To Guarantee Product Presence
Competitive Landscape
Maggi Remains the Leading Soup Brand in Venezuela
Domestic Company Continues To Strengthen Its Presence
Category Data
Table 53 Sales of Soup by Category: Volume 2013-2018
Table 54 Sales of Soup by Category: Value 2013-2018
Table 55 Sales of Soup by Category: % Volume Growth 2013-2018
Table 56 Sales of Soup by Category: % Value Growth 2013-2018
Table 57 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 58 NBO Company Shares of Soup: % Value 2014-2018
Table 59 LBN Brand Shares of Soup: % Value 2015-2018
Table 60 Distribution of Soup by Format: % Value 2013-2018
Table 61 Forecast Sales of Soup by Category: Volume 2018-2023
Table 62 Forecast Sales of Soup by Category: Value 2018-2023
Table 63 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Volume Sales of Sweet Spreads Remain Low
Affordability Sustains Demand for Dulce De Leche
Local Flavours Continue To Replace Expensive Imports
Competitive Landscape
Honey and Dulce De Leche Producers Lead the Category
Domestic Brands Dominate Jams and Preserves
Category Data
Table 65 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 66 Sales of Sweet Spreads by Category: Value 2013-2018
Table 67 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 68 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 69 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 70 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 71 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 72 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 73 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 74 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 75 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Milk Formula Reaches Precariously Low Levels in 2018
Parents Are Using Dried Baby Food As A Milk Substitute
Innovations Characterise Prepared Baby Food in 2018
Competitive Landscape
Nestlé Venezuela Maintains A Solid Leadership
International Brands Dominate Baby Food in 2018
Milk Formula's Advertising Is Regulated in Venezuela
Category Data
Table 77 Sales of Baby Food by Category: Volume 2013-2018
Table 78 Sales of Baby Food by Category: Value 2013-2018
Table 79 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 80 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Baby Food: % Value 2014-2018
Table 82 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 83 Distribution of Baby Food by Format: % Value 2013-2018
Table 84 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 85 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 86 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Price Hikes Cause Sales To Be Erratic
Price Acts As A Key Differentiator for Venezuelan Consumers of Butter and Spreads
Competitive Landscape
Alimentos Polar Leads the Category With Two Brands of Margarine
Local Brands Have Replaced Most Imported Products Since 2015
Category Data
Table 88 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 89 Sales of Butter and Spreads by Category: Value 2013-2018
Table 90 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 91 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 93 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 94 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 95 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 96 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 97 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Distorted Price Structure Encourages Smuggling
Hyperinflation Has Been Flattening the Price Structure of Cheese
Cultural Background and Income Level Shape the Demand for Cheese
Competitive Landscape
Artisanal Soft Cheese Maintains Its Leadership
Local Companies Dominate Cheese in 2018
Category Data
Table 99 Sales of Cheese by Category: Volume 2013-2018
Table 100 Sales of Cheese by Category: Value 2013-2018
Table 101 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 102 Sales of Cheese by Category: % Value Growth 2013-2018
Table 103 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 104 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 105 NBO Company Shares of Cheese: % Value 2014-2018
Table 106 LBN Brand Shares of Cheese: % Value 2015-2018
Table 107 Distribution of Cheese by Format: % Value 2013-2018
Table 108 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 109 Forecast Sales of Cheese by Category: Value 2018-2023
Table 110 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 111 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
Regulations Along the Supply Chain Create Price Distortions and Shortages
the Insufficient Supply of Milk Limits Growth
A Lack of Packaging Is Forcing Changes in Product Presentations
Competitive Landscape
Convelac Maintains Its Leading Position in 2018
A Government-owned Company Ranks Second
Category Data
Table 112 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 113 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 114 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 115 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 116 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 117 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 118 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 119 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 120 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 121 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
the Lack of Price Ceilings Benefits the Supply of Yoghurt
Yoghurt Has Room for Expansion
Venezuelans Consume Yoghurt on Many Occasions
Competitive Landscape
A Long-life Yoghurt Leads the Category in 2018
Removing the Premium Status Is Encouraging Consumption in 2018
Category Data
Table 123 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 124 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 125 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 126 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 127 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 128 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 129 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 130 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 131 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 132 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
A Handful of Products Comprises the Category in Venezuela
An Increase in Demand Is Not Expected for Other Dairy
Other Dairy Products Are Part of the Traditional Venezuelan Diet
Competitive Landscape
Cream Producers Top the Category in 2018
Fewer Brands Are Available in Plain Condensed Milk in 2018
Category Data
Table 134 Sales of Other Dairy by Category: Volume 2013-2018
Table 135 Sales of Other Dairy by Category: Value 2013-2018
Table 136 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 137 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 138 Sales of Cream by Type: % Value 2013-2018
Table 139 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 140 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 141 Distribution of Other Dairy by Format: % Value 2013-2018
Table 142 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 143 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 144 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 145 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Chocolate Confectionery Outperforms Overall Confectionery in 2018
Venezuelan Expatriates Help Boost Chocolate Confectionery Sales
Affordability Is the Key Variable for Venezuelan Consumers
Competitive Landscape
Nestlé's Savoy Brand Maintains Its Leadership in 2018
Smaller Pack Sizes To Make Products Affordable Continue in 2018
Imported Products Are Rare and Very Expensive
Category Data
Table 146 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 147 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 148 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 149 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 150 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 151 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 152 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 153 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 154 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 155 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 156 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 157 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
the Supply and Variety of Gum Is at Its Lowest Point in Recent History
Chewing Gum Is the Only Choice for Most Consumers
Available Gum Supply in Venezuela Shows No Segmentation
Competitive Landscape
A Brazilian Brand Takes the Leading Position in 2018
Gum Sees Few Possibilities for Supply Growth
Demand for Gum Will Remain Limited
Category Data
Table 158 Sales of Gum by Category: Volume 2013-2018
Table 159 Sales of Gum by Category: Value 2013-2018
Table 160 Sales of Gum by Category: % Volume Growth 2013-2018
Table 161 Sales of Gum by Category: % Value Growth 2013-2018
Table 162 Sales of Gum by Flavour: Rankings 2013-2018
Table 163 NBO Company Shares of Gum: % Value 2014-2018
Table 164 LBN Brand Shares of Gum: % Value 2015-2018
Table 165 Distribution of Gum by Format: % Value 2013-2018
Table 166 Forecast Sales of Gum by Category: Volume 2018-2023
Table 167 Forecast Sales of Gum by Category: Value 2018-2023
Table 168 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 169 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Imported Products Dominate Sugar Confectionery in 2018
Several Categories Are Absent From Sugar Confectionery in 2018
Hunger Forces Changes in Consumers' Preferences
Competitive Landscape
Colombina De Venezuela Leads Sugar Confectionery in 2018
A Lower Degree of Competition Is Expected
Competitive Pricing Is the Key To Ensure Growth
Summary 2 Other Sugar Confectionery by Product Type:
Category Data
Table 170 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 171 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 172 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 173 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 174 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 175 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 176 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 177 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 178 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 179 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 180 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 181 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Impulse Ice Cream Continues To Drive Overall Sales of Ice Cream
Relative Prices Are No Longer Relevant To Consumers
Local and Traditional Flavours Are Popular in Venezuela
Competitive Landscape
Helados Tío Rico Remains at the Top of Venezuelans' Preferences for Ice Cream
An Inferior Ice Cream Reaches Second Place
New Oreo Ice Cream Launched by Tío Rico
Category Data
Table 182 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 183 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 184 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 185 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 186 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 187 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 188 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 189 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 190 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 191 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 192 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 193 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 194 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 195 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 196 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 197 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 198 Distribution of Ice Cream by Format: % Value 2013-2018
Table 199 Distribution of Frozen Desserts by Format: % Value 2013-2018

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