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Packaged Food in Romania

Packaged Food in Romania

Packaged food recorded further retail value growth in Romania in 2019 due to strong increases in disposable incomes following the high GDP growth rates over 2016-2018, which made Romania one of the most dynamic economies in the EU. Economic growth enabled the government to increase the minimum wage, award salary increases to public employees and increase pensions, leading to higher average incomes across broad segments of the population. As a consequence, overall consumption increased rapidly, p...

Euromonitor International's Packaged Food in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Packaged Food in Romania
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Strong Economic Improvement Drives Sales of Packaged Food
Higher Incomes Drive the Trend Towards Healthier Packaged Food
Artisanal Products Continue To Lead Packaged Food
Modern Grocery Retailers Expand Across the Country
Packaged Food To Grow Steadily Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Sunflower Oil Dominates Due To Local Production and Low Prices
Price the Key Driver of Growth As Consumers Remain Price Sensitive
Natural Fats Are Increasingly Recognised As Beneficial To Health
Competitive Landscape
Bunge Romania Extends Its Lead
Expur Makes Good Progress
Private Label Leads With Its Joint Share
Category Data
Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024
Headlines
Prospects
Busier Lifestyles Strengthen Appreciation for the Convenience of Ready Meals
Artisanal-type Food Increasingly Competes With Ready Meals
Competitive Landscape
the Leader, Cristim 2 Prodcom, Extends Its Share in 2019
Eisberg Increases Its Share in Prepared Salads
Private Label Makes A Strong Contribution
Category Data
Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 36 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 37 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 38 Distribution of Ready Meals by Format: % Value 2014-2019
Table 39 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Consumer Sophistication Drives Demand
Changes in Consumption Habits Are A Great Opportunity for Sauces, Dressings and Condiments
Mustard A must-have Table Sauce in Romania
Competitive Landscape
Unilever South Central Europe Retains Its Overall Lead in Sauces, Dressings and Condiments
the Health Trend Is Also Evident in Sauces, Dressings and Condiments
Kfc Launches Its Garlic Sauce in Retail
Category Data
Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 47 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024
Headlines
Prospects
the Convenience Trend Among Urban Professionals Drives Growth of Soup
Shelf Stable Soup Continues To Outperform in 2019 As It Becomes More Widely Available
Dehydrated and Instant Soup Remain the Most Popular Due To Strong Marketing by Manufacturers
Competitive Landscape
International Giants Unilever and Nestlé Remain the Clear Leaders in Soup
Domestic Players Control Shelf Stable Soup
Prefera Foods Records Significant Retail Value Growth From Its Small Base
Category Data
Table 55 Sales of Soup by Category: Volume 2014-2019
Table 56 Sales of Soup by Category: Value 2014-2019
Table 57 Sales of Soup by Category: % Volume Growth 2014-2019
Table 58 Sales of Soup by Category: % Value Growth 2014-2019
Table 59 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 60 NBO Company Shares of Soup: % Value 2015-2019
Table 61 LBN Brand Shares of Soup: % Value 2016-2019
Table 62 Distribution of Soup by Format: % Value 2014-2019
Table 63 Forecast Sales of Soup by Category: Volume 2019-2024
Table 64 Forecast Sales of Soup by Category: Value 2019-2024
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Soup by Category: % Value Growth 2019-2024
Headlines
Prospects
the Health Trend Is Evident in Sweet Spreads, With Organic and Lower-sugar Varieties Increasingly Popular
Honey Performs Well As A Natural Product
grey Sales of Jams and Preserves and Honey Continue To Restrict Sales of Packaged Versions
Competitive Landscape
Cream Line Romania Continues To Lead Sweet Spreads in 2019
Apidava Continues To Lead Honey
Domestic Producers Characterise Sweet Spreads
Category Data
Table 67 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 68 Sales of Sweet Spreads by Category: Value 2014-2019
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 72 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 74 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Higher Disposable Incomes Drive Growth, Despite Declining Birth Rates
Breastfeeding Strongly Promoted But Living Conditions Pose Challenge for Many
Widening Awareness and Distribution Support Growth for Powder Special Baby Milk Formula
Competitive Landscape
Nestlé Benefits From Established Brand Loyalty and Launch of Stand-up Pouches
Organic Baby Food the Province of Smaller Players
Marketing Focuses on Growing-up Milk Formula
Category Data
Table 79 Sales of Baby Food by Category: Volume 2014-2019
Table 80 Sales of Baby Food by Category: Value 2014-2019
Table 81 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 82 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Baby Food: % Value 2015-2019
Table 84 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 85 Distribution of Baby Food by Format: % Value 2014-2019
Table 86 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 87 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 88 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Retail Volume Sales of Butter To Recover Somewhat After Ongoing Price Hikes Led To Declines
Lacklustre Growth for Margarine and Spreads As Consumers Turn To More Natural Fats
Little Direct Competition Between Butter and Margarine, With Each Having A Loyal Following
Competitive Landscape
Upfield Sce Retains Lead But Loses Value Share Due To Butter Price Increases
Butter More Fragmented, But Major Internationals Dominate
Strong Position of International Brands Leaves Little Opportunity for Private Label
Category Data
Table 90 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 91 Sales of Butter and Spreads by Category: Value 2014-2019
Table 92 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 93 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 95 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 96 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 97 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 98 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 99 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 100 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Soft Cheese Remains Ingrained in Romanian Tradition
Premiumisation and Diversification in Soft Cheese Drive Value Growth
Unpackaged Cheese Increasingly Popular As A Premium Choice
Competitive Landscape
Hochland Romania Maintains Lead and Continues To Benefit From Expanding Range
Leading Internationals Have Wide Reach, Both in Terms of Range and Distribution
Increasing Penetration of Modern Grocery Retailers by Domestic Brands
Category Data
Table 101 Sales of Cheese by Category: Volume 2014-2019
Table 102 Sales of Cheese by Category: Value 2014-2019
Table 103 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 104 Sales of Cheese by Category: % Value Growth 2014-2019
Table 105 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 106 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 107 NBO Company Shares of Cheese: % Value 2015-2019
Table 108 LBN Brand Shares of Cheese: % Value 2016-2019
Table 109 Distribution of Cheese by Format: % Value 2014-2019
Table 110 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 111 Forecast Sales of Cheese by Category: Value 2019-2024
Table 112 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 113 Forecast Sales of Cheese by Category: % Value Growth 2019-2024
Headlines
Prospects
Higher Disposable Incomes Drive Switch From Unpackaged To Packaged and Processed Milk
Unpackaged Milk Remains Important, Particularly in Rural Areas
Goat Milk Increasingly Popular Due To Healthy and Digestion-friendly Image
Competitive Landscape
Albalact Extends Lead Thanks To Wide Range of Price Points and Strong Marketing
International Leaders Benefit From Domestic Production and Ownership of Local Brands
Private Label Strong Due To Competing on Price With Unpackaged Milk
Category Data
Table 114 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 115 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 116 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 117 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 118 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 119 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 120 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 121 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 122 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 123 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 124 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Sour Milk Products Benefits From Both Traditional Appeal and Modern Lifestyles
Widening Variety Supports Increase in Consumption Moments for Yoghurt
Organic Increasingly Used As Differentiator in Urban Areas
Competitive Landscape
Danone Extends Lead, Benefiting From 20th Anniversary and Work With Local Farmers
International Companies With Domestic Production Lead With Strong Brands and Wide Distribution
Leading Players Invest Heavily in Advertising, Both To Highlight New Products and Maintain Brand Loyalty
Category Data
Table 125 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 126 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 127 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 128 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 129 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 130 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 131 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 132 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 134 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 135 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 136 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Products Aimed at Families With Children Record the Strongest Retail Value Growth
Cream Suffers Retail Volume Declines, But Shift To Higher-quality Cream Drives Value Growth
Traditional Versions of Fromage Frais and Quark Such As Fagaras Drive Sales
Competitive Landscape
Frieslandcampina Benefits From Natural and Traditional Image of Napolact
International Players Benefit From Ownership of Trusted Domestic Brands and Domestic Production
Both Established Brands and New Launches Continue To Benefit From Strong Advertising
Category Data
Table 137 Sales of Other Dairy by Category: Volume 2014-2019
Table 138 Sales of Other Dairy by Category: Value 2014-2019
Table 139 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 140 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 141 Sales of Cream by Type: % Value 2014-2019
Table 142 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 143 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 144 Distribution of Other Dairy by Format: % Value 2014-2019
Table 145 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 146 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 147 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 148 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024
Headlines
Prospects
Premium Chocolate Confectionery Benefits From Increasing Disposable Incomes
the Sharing Trend Supports Strong Growth of Chocolate Pouches and Bags
Seasonality Remains A Challenge for the Category
Competitive Landscape
Mondelez Romania Retains Its Lead With Innovation To Its Milka Brand
International Players Characterise Chocolate Confectionery With Limited Domestic Production
Roshen Continues To Outperform and Extend Its Reach
Category Data
Table 149 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 150 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 151 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 152 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 153 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 154 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 155 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 156 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 157 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 158 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 159 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 160 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Gum Continues To Develop Its Image of Being Beneficial for Teeth and Breath
Sugar Free Gum Dominates Due To the Health Trend
Premium Chewing Gum Targets Younger Demographics, the Main Consumers
Competitive Landscape
Mars Dominates Gum Following Acquisition of Wrigley Romania Brands
the Halls Brand Begins To Make Its Presence Felt With Strong Marketing
Private Label A Minor Competitor in Gum Due To the Strength of Key Brands
Category Data
Table 161 Sales of Gum by Category: Volume 2014-2019
Table 162 Sales of Gum by Category: Value 2014-2019
Table 163 Sales of Gum by Category: % Volume Growth 2014-2019
Table 164 Sales of Gum by Category: % Value Growth 2014-2019
Table 165 Sales of Gum by Flavour: Rankings 2014-2019
Table 166 NBO Company Shares of Gum: % Value 2015-2019
Table 167 LBN Brand Shares of Gum: % Value 2016-2019
Table 168 Distribution of Gum by Format: % Value 2014-2019
Table 169 Forecast Sales of Gum by Category: Volume 2019-2024
Table 170 Forecast Sales of Gum by Category: Value 2019-2024
Table 171 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 172 Forecast Sales of Gum by Category: % Value Growth 2019-2024
Headlines
Prospects
Limited Premiumisation in Sugar Confectionery Due To the Typical Target Audience
Unpackaged Imports A Potential Threat To Domestic Suppliers
Pastilles, Gums, Jellies and Chews Ranks First in Salessupported by Strong Marketing
Competitive Landscape
A Fragmented Competitive Landscape With Little Differentiation
Halls Retains Its Lead in Medicated Confectionery Despite A Lack of Advertising
Distributive Strength and Low Prices Make Private Label Big Business
Summary 2 Other Sugar Confectionery by Product Type: 2019
Category Data
Table 173 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 174 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 175 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 176 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 177 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 178 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 179 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 180 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 181 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 182 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 183 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 184 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Modern Grocery Retailers Lessen Seasonality and Aid Premiumisation in Ice Cream
Impulse Ice Cream Dominates Sales
Ice Cream Desserts Unpopular As Ice Cream Is Largely Regarded As Refreshment
Competitive Landscape
Ice Cream Tends Towards Consolidation With International Players Acquiring Domestic Producers
Competition Council Agrees the Acquisition of Betty Ice, With Conditions
Limited Share for Private Label Due To the Strength of International Players
Category Data
Table 185 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 186 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 187 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 188 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 189 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 190 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 191 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 192 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 193 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 194 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 195 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 196 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 197 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 198 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 199 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 200 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 201 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 202 Distribution of Ice Cream by Format: % Value 2014-2019
Table 203 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 204 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 205 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 206 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 207 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024
Headlines
Prospects
Savoury Snacks: Offering Comfort To Stressed-out Consumers
Long Tradition of Unpackaged Nuts in Romania
Tortilla Chips Increasingly Popular As An Exotic Snack at Home
Competitive Landscape
Intersnack Romania Is the Undisputed Leader Due To Its Wide Range and Strong Marketing
Domestic Player, Alka Co, Gains Share With Innovative Rebranding
Private Label Retains Its Popularity and Can Become An Alternative To Unpackaged Versions
Category Data
Table 208 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 209 Sales of Savoury Snacks by Category: Value 2014-2019
Table 210 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 211 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 212 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 213 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 214 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 215 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 216 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 217 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 218 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Value Growth Driven by Premiumisation, and the Health and On-the-go Trends
Filled Biscuits Remain the Most Popular Due To Their Long-term Presence in Romania
Protein/energy Bars To Record the Strongest Volume Growth, Driven by the Trend of Increasing Physical Activity
Competitive Landscape
Mondelez Romania Retains Its Lead Via Oreo, Belvita and Milka
Domestic Players Are Strong in the Mid-price and Economy Segments Due To Their Long-term Presence
Strength of Private Label Echoes the Ineluctable Rise of Modern Retailing
Category Data
Table 219 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 220 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 221 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 222 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 223 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 224 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 225 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 226 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 227 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 228 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 229 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 230 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 231 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 232 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 233 Distribution of Snack Bars by Format: % Value 2014-2019
Table 234 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 235 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 236 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 237 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 238 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
Bread Consumption Declines As the Health and Wellness Trend Develops
Manufacturers Recognise the Increasing Demand for Healthier Bread
Artisanal Bread Remains the Most Popular Due To the Traditional Tastes of Romanians, Especially in the Larger Cities
Competitive Landscape
Artisanal and Packaged Baked Goods Are Becoming Increasingly Sophisticated
Baked Goods Remains Highly Fragmented
Private Label Extends in Share Marginally in 2019
Category Data
Table 239 Sales of Baked Goods by Category: Volume 2014-2019
Table 240 Sales of Baked Goods by Category: Value 2014-2019
Table 241 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 242 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 243 Sales of Pastries by Type: % Value 2014-2019
Table 244 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 245 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 246 Distribution of Baked Goods by Format: % Value 2014-2019
Table 247 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 248 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024

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