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Packaged Food in Bulgaria

Packaged Food in Bulgaria

In 2018, real GDP growth in Bulgaria continued to rise, while unemployment rates fell to their lowest level since before the economic crisis. These two factors boosted disposable incomes, with Bulgarians spending more money on goods and services. The general health and wellness trend for maintaining a healthier and more balanced diet was the main driver of consumer purchasing behaviour when choosing among the large variety of packaged food. This has fuelled demand for fresh food like fruits, veg...

Euromonitor International's Packaged Food in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


PACKAGED FOOD IN BULGARIA
Euromonitor International
December 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Increased Purchasing Power To Boost Demand for Better Quality Food
Growth Fuelled by Emergence of Health and Wellness Products
Leading Players Investing in Cross-category Presence and Strong Promotions
Modern Grocery Retailers Gaining Sales Share
Packaged Food To Continue Posting Stable and Steady Growth
Foodservice
Sales To Foodservice
Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well
Consumer Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Positive Growth Slated for Edible Oils Due To Rising Demand for Higher Quality
Olive Oil Set To Continue Setting the Pace As Consumers Favour Higher Quality Oils
Sales Set To Continue Shifting Towards Modern Retail Channels
Competitive Landscape
Biser Oliva Remains the Strong Leader in Edible Oils
Unilever Is the Leading Multinational Player With the Sunflower Oil Brand Kaliakra
Grocery Discounter Lidl Bulgaria Is the Most Dynamic Player in Edible Oils in 2018
Category Data
Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Stagnant Value Growth for Ready Meals, Despite Favourable Volume Sales Outlook
Ready Meals Face Stiff Competition From Consumer Foodservice
Local Preference for Pizza and Salads Set To Heavily Influence Ready Meals Trends
Competitive Landscape
Miss Kapriz Maintains Its Lead Due To Its Very Strong Position in Frozen Pizza
Oetker Group Registers the Strongest Growth With the Launch of the Guzeppe Brand
Fragmented Competitive Environment A Sign of the Preference for Local Products
Category Data
Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 37 Distribution of Ready Meals by Format: % Value 2013-2018
Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
Evolving Tastes and Increasingly Adventurous Approach To Cooking To Spur Growth
Ketchup, Mayonnaise and Herbs and Spices To Remain the Biggest Sellers
Sales Set To Shift Towards Modern Channels
Competitive Landscape
Mercury P&p Remains in the Lead
Domestic Players Dominate Due To Consumer Preference for Local Products
TV Advertising Remains A Major Feature of the Category
Category Data
Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 46 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Falling Unit Prices in Constant 2018 Terms Set To Suppress Value Growth
Volume Sales To Continue Rising As Busier Lifestyles and Healthy Eating Spur Demand
Modern Retail Channels Set To Remain Dominant in the Distribution of Soup
Competitive Landscape
Nestlé Dominates Soup Sales As Maggi Leads in Dehydrated Soup and Instant Soup
Axxon Bulgaria Is Again the Best Performer in Soup
Private Label Dominates Sales in Frozen Soup
Category Data
Table 54 Sales of Soup by Category: Volume 2013-2018
Table 55 Sales of Soup by Category: Value 2013-2018
Table 56 Sales of Soup by Category: % Volume Growth 2013-2018
Table 57 Sales of Soup by Category: % Value Growth 2013-2018
Table 58 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 59 NBO Company Shares of Soup: % Value 2014-2018
Table 60 LBN Brand Shares of Soup: % Value 2015-2018
Table 61 Distribution of Soup by Format: % Value 2013-2018
Table 62 Forecast Sales of Soup by Category: Volume 2018-2023
Table 63 Forecast Sales of Soup by Category: Value 2018-2023
Table 64 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 65 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Moderate Growth Expected in Sweet Spreads
Honey Set To Be the Most Dynamic Sweet Spreads Category Over the Forecast Period
Modern Grocery Retailers Set To Remain Dominant in the Distribution of Sweet Spreads
Competitive Landscape
Multinational Chocolate Spreads Players Remain in the Leading Positions
Domestic Companies Remain Dominant Despite Leadership of International Brands
Advertising Remains Limited But Is Expected To Become Increasingly Important
Category Data
Table 66 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 67 Sales of Sweet Spreads by Category: Value 2013-2018
Table 68 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 70 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 71 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 72 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 73 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 74 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 75 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
double Standards in Baby Food
Popularity of Organic Baby Food Growing
Impact of Demographic Trends on Sales
Competitive Landscape
Leader Maintains Strong Presence in All Areas
Milupa Becomes Second Leading Player
Growth of Private Label Ranges
Category Data
Table 78 Sales of Baby Food by Category: Volume 2013-2018
Table 79 Sales of Baby Food by Category: Value 2013-2018
Table 80 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 81 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Baby Food: % Value 2014-2018
Table 83 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 84 Distribution of Baby Food by Format: % Value 2013-2018
Table 85 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 86 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 87 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Price Increases Limit Demand for Butter
Limited Potential for Future Development
Unhealthy Perception Among Consumers To Limit Sales
Competitive Landscape
Leading Players Focus on Delivering Consistent Quality
Unilever Defends Position Via Constant Advertising
Local Quality Problems Fuel Demand for International Alternatives
Category Data
Table 89 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 90 Sales of Butter and Spreads by Category: Value 2013-2018
Table 91 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 92 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 93 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 94 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 95 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 96 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 97 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 98 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 99 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Imitation Products Undermine Credibility
Channel Distribution Influenced by Packaging
Company Stores Offer Alternative To Modern Grocery Retailers
Competitive Landscape
Leader Known for Its Quality
Bcc Mlekimeks Remains in Second Place
Entry of New Player
Category Data
Table 100 Sales of Cheese by Category: Volume 2013-2018
Table 101 Sales of Cheese by Category: Value 2013-2018
Table 102 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 103 Sales of Cheese by Category: % Value Growth 2013-2018
Table 104 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 105 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 106 NBO Company Shares of Cheese: % Value 2014-2018
Table 107 LBN Brand Shares of Cheese: % Value 2015-2018
Table 108 Distribution of Cheese by Format: % Value 2013-2018
Table 109 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 110 Forecast Sales of Cheese by Category: Value 2018-2023
Table 111 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 112 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
Unpackaged Milk Offers Strong Competition To Regular Sales
Competition Putting Pressure on Prices
Growing Interest in Milk Alternatives
Competitive Landscape
Socially Responsible Leader
First Uht Commercial
Focus on Innovation
Category Data
Table 113 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 114 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 115 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 116 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 117 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 118 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 119 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 120 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 121 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 122 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 123 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Plain Yoghurt Drives Sales
Distrust in Manufacturers
Future Development
Competitive Landscape
Leader Player Focusing on New Product
Social Campaign From Obedinena Mlechna Kompania
Lidl Bulgaria Continues To Grow Strongly
Category Data
Table 124 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 125 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 126 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 127 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 128 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 129 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 130 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 131 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 132 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 134 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 135 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Variety of Products With Different Features
Local Versus International Companies
Price and New Product Development Remain Important
Competitive Landscape
Danone Remains Undisputed Leader
Ferrero Continues To Invest in Innovation
Significant Domestic Presence
Category Data
Table 136 Sales of Other Dairy by Category: Volume 2013-2018
Table 137 Sales of Other Dairy by Category: Value 2013-2018
Table 138 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 139 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 140 Sales of Cream by Type: % Value 2013-2018
Table 141 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 142 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 143 Distribution of Other Dairy by Format: % Value 2013-2018
Table 144 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 145 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 146 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 147 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Positive Economic Environment Versus Strengthening Health and Wellness Trend
Innovative Developments Drive Category Forward
Competitive Landscape
the International Company Mondelez Remains Category Leader
Bulgaria As One of the Production Centres of Nestlé
Belgian Company With Plans for Development
Category Data
Table 148 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 149 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 150 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 151 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 152 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 153 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 154 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 155 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 156 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 157 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 158 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 159 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Sugar-free Gum Dominates Sales in 2018
Health Trend Remains Main Driver
Competition for Younger Generation's Attention
Competitive Landscape
Wrigley Sustains Position With Constant Advertising
Promotion As Main Weapon for Gaining Share
Wrigley's Dominance and Absence of Domestic Competitors Partly Explains Lack of Significant Innovation in Bulgaria
Category Data
Table 160 Sales of Gum by Category: Volume 2013-2018
Table 161 Sales of Gum by Category: Value 2013-2018
Table 162 Sales of Gum by Category: % Volume Growth 2013-2018
Table 163 Sales of Gum by Category: % Value Growth 2013-2018
Table 164 Sales of Gum by Flavour: Rankings 2013-2018
Table 165 NBO Company Shares of Gum: % Value 2014-2018
Table 166 LBN Brand Shares of Gum: % Value 2015-2018
Table 167 Distribution of Gum by Format: % Value 2013-2018
Table 168 Forecast Sales of Gum by Category: Volume 2018-2023
Table 169 Forecast Sales of Gum by Category: Value 2018-2023
Table 170 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 171 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovations Driven by Consumers' Tastes
Independent Grocery Stores and Hypermarkets Are Main Channels for Distribution
Bulgarians Are Looking for New Products
Competitive Landscape
Zaharni Zavodi in Agreement With the Ministry of Economy
Good Position of Domestic Players
Summary 2 Other Sugar Confectionery by Product Type:
Category Data
Table 172 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 173 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 174 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 175 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 176 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 177 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 178 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 179 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 180 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 181 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 182 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 183 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Single Portion Dairy Ice Cream Will Continue Being the Main Type of Ice Cream Consumed in Bulgaria
Beneficial Economic Conditions Drive Interest in New and Specific Subcategories
Competitive Landscape
Multinationals Dominate the Category
Constant Advertising in High Season Key To Success
Distribution of Premium and Well-known Brands As Competitive Weapon
Category Data
Table 184 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 185 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 186 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 187 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 188 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 189 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 190 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 191 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 192 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 193 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 194 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 195 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 196 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 197 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 198 Distribution of Ice Cream by Format: % Value 2013-2018
Table 199 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

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