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Packaged Food in Bolivia

Packaged Food in Bolivia

The Bolivian economy entered a period of economic slowdown in 2015 which remained the case into 2018. Despite this, packaged food achieved a positive performance over 2018 as a whole. Consumers remained rational with their expenditure and sought convenience. Products which are considered family staples continued to grow, albeit at slower rates, whereas packaged food which is not regarded as essential began to witness negative results.

Euromonitor International's Packaged Food in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


PACKAGED FOOD IN BOLIVIA
Euromonitor International
December 2018
LIST OF CONTENTS AND TABLES
Executive Summary
the Economic Slowdown Leads To Rational Consumer Expenditure
Bolivian Lifestyles Are Changing, With Consumers Seeking Easy Preparation, Convenience and Quality Products
Domestic Production Remains Strong in Standard Categories
Distribution Set To Formalise
Packaged Food To Record Low Growth
Foodservice
Sales To Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Olive Oil Enjoys Greater Visibility in Modern Grocery Outlets
Multinational Looks To Revive Vegetable and Seed Oils
Competitive Landscape
Alicorp Acquires the Two Leading Domestic Companies
Category Data
Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Ready Meals Generally Only Purchased by Middle- and Upper-income Consumers
Chilled and Frozen Ready Meals Remain Emerging Categories in Bolivia
Competitive Landscape
Masivos Rya Importaciones Continues To Lead Ready Meals
Foodservice Establishments Remain the Biggest Rivals To Ready Meals
Most Ready Meals in Bolivia Have A Standard Positioning
Category Data
Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 35 Distribution of Ready Meals by Format: % Value 2013-2018
Table 36 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 37 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
Table Sauces the Most Popular Products Among Bolivian Consumers
Condiments Benefit From Use in Traditional Bolivian Dishes
Other Sauces, Dressings and Condiments Remain Niche Products
Competitive Landscape
Industrias Venado Remains the Clear Category Leader
Unilever Andina Bolivia Relaunches Its Hellmann's Brand
Premium Segment Remains A Niche
Category Data
Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Lifestyles Lead To A Drop in Consumption of Homemade Soup
Manufacturers Adapt Their Instant Soups To Local Taste Preferences
Competitive Landscape
Nestlé Bolivia Remains the Leading Player in Soup
Unilever Andina Invests in Advertisements To Push Its Knorr Soups
Local Brands Remain Underdeveloped
Category Data
Table 51 Sales of Soup by Category: Volume 2013-2018
Table 52 Sales of Soup by Category: Value 2013-2018
Table 53 Sales of Soup by Category: % Volume Growth 2013-2018
Table 54 Sales of Soup by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Soup: % Value 2014-2018
Table 56 LBN Brand Shares of Soup: % Value 2015-2018
Table 57 Distribution of Soup by Format: % Value 2013-2018
Table 58 Forecast Sales of Soup by Category: Volume 2018-2023
Table 59 Forecast Sales of Soup by Category: Value 2018-2023
Table 60 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Jams and Preserves Remain the Most Popular Sweet Spreads in Bolivia
Government Aims To Increase Honey Production
Competitive Landscape
Cordill Leads Sweet Spreads Thanks To A Strong Presence in Traditional Channels
Domestic Producers Remain the Leading Players in Sweet Spreads
Arcor the Leading International Manufacturer in Sweet Spreads
Category Data
Table 62 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 63 Sales of Sweet Spreads by Category: Value 2013-2018
Table 64 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 65 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 67 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 68 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 69 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 70 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 71 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Multinational Companies Lead Dried Baby Food
Traditional Brands Continue To Lead Prepared Baby Food
Milk Formula Remains A Niche for Medium and High Socioeconomic Segments
Competitive Landscape
Nestlé Bolivia SRL Pushes Sales by Strengthening Its Distribution
Domestic Companies Remain Weak in Baby Food
Promotional Campaigns Are Concentrated at Points of Sale
Category Data
Table 73 Sales of Baby Food by Category: Volume 2013-2018
Table 74 Sales of Baby Food by Category: Value 2013-2018
Table 75 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 76 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Baby Food: % Value 2014-2018
Table 78 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 79 Distribution of Baby Food by Format: % Value 2013-2018
Table 80 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 81 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 82 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovative Butter Products Present New Alternatives for Consumers
Healthy Options Replace Need for Cooking Fats
Competitive Landscape
Regia Is Strongly Positioned Through the Decades
Domestic Players Offer Consumers Quality and Convenient Prices
Category Data
Table 84 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 85 Sales of Butter and Spreads by Category: Value 2013-2018
Table 86 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 87 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 89 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 90 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 91 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 92 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 93 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Artisanal Cheese Flavours Vary by Region
Domestic Companies Develop High-quality Cheese To Compete With Imported Cheese
Cheese Variants Are Expanding Exclusively Through Modern Channels
Competitive Landscape
Artisanal Cheese Is Widely Produced in Bolivia
Pil Andina Is the Leading Domestic Player
Category Data
Table 95 Sales of Cheese by Category: Volume 2013-2018
Table 96 Sales of Cheese by Category: Value 2013-2018
Table 97 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 98 Sales of Cheese by Category: % Value Growth 2013-2018
Table 99 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 100 NBO Company Shares of Cheese: % Value 2014-2018
Table 101 LBN Brand Shares of Cheese: % Value 2015-2018
Table 102 Distribution of Cheese by Format: % Value 2013-2018
Table 103 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 104 Forecast Sales of Cheese by Category: Value 2018-2023
Table 105 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
Local Players Promote Milk's Importance To Elevate Per Capita Consumption
Wide Portfolio of Drinking Milk Products Pushes Consumption Amongst Bolivians
Soy Drinks and Innovative Products Enjoy Increasing Preference of Consumers
Competitive Landscape
Pil Andina Retains Leadership of Drinking Milk Products
International Companies Concentrate Offers on Powder Milk
Category Data
Table 107 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 108 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 109 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 110 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 112 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 113 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 114 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 115 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 116 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Small Packaging Is Most Popular Option by Consumers
Innovative Developments Drive Yoghurt Consumption
Convenient Prices Offered by Domestic Companies Positively Influence Consumption
Competitive Landscape
Pil Andina Continues To Dominate Yoghurt and Sour Milk Products
Premium Products Are Scarce in Yoghurt and Sour Milk Products
Category Data
Table 118 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 119 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 120 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 121 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 123 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 124 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 125 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 127 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Contraband Negatively Impacts Other Dairy
Shelf Stable Dairy Desserts and Coffee Whiteners Remain A Niche
Condensed Milk Concentrates Most Representative Value Sales in Other Dairy
Competitive Landscape
Pil Andina Leads Other Dairy
Domestic Production Benefits From Lower Prices Compared To Imported Products
Premium Dairy Products Remain Scarce Across the Country
Category Data
Table 129 Sales of Other Dairy by Category: Volume 2013-2018
Table 130 Sales of Other Dairy by Category: Value 2013-2018
Table 131 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 132 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 133 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 134 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 135 Distribution of Other Dairy by Format: % Value 2013-2018
Table 136 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 137 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 138 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 139 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Local Products Lead Sales of Premium Chocolate
Low-cost Chocolate Confectionery Is Highly Fragmented
Chocolate Confectionery Reinvents Itself by Introducing New Customs
Competitive Landscape
La Serrana Continues To Lead Chocolate Confectionery
International Manufacturers Lead Sales of Chocolate Confectionery in Bolivia
Premium Products Are Mostly Positioned in Hypermarkets/supermarkets and Franchised Stores
Category Data
Table 140 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 141 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 142 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 143 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 144 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 145 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 146 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 147 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 148 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 149 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 150 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 151 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenient Access Determines Consumers' Choice of Gum
New Flavour Launches Refresh Bubble Gum Category
Promotional Focus To Remain on Younger Consumers Whilst Gum Becomes More Widely Available in Rapidly Expanding Modern Channels
Competitive Landscape
Proesa Leads Gum in 2018
La Serrana Supports Top Line Brand With Two Major Campaigns
Category Data
Table 152 Sales of Gum by Category: Volume 2013-2018
Table 153 Sales of Gum by Category: Value 2013-2018
Table 154 Sales of Gum by Category: % Volume Growth 2013-2018
Table 155 Sales of Gum by Category: % Value Growth 2013-2018
Table 156 NBO Company Shares of Gum: % Value 2014-2018
Table 157 LBN Brand Shares of Gum: % Value 2015-2018
Table 158 Distribution of Gum by Format: % Value 2013-2018
Table 159 Forecast Sales of Gum by Category: Volume 2018-2023
Table 160 Forecast Sales of Gum by Category: Value 2018-2023
Table 161 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 162 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Sugar Confectionery Players Focus on Attracting Young People
Slowdown of Bolivian Economy Drives Consumers To Cheaper Options
Halloween Pushes Sugar Confectionery Over Review Period
Competitive Landscape
La Serrana Leads Sugar Confectionery With Popular, Well-distributed Brands Appealing To A Wide Audience
Local Companies Focus on Low-income Segments
Companies Use A Variety of Promotional Efforts To Reach Their Target Consumers
Category Data
Table 163 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 164 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 165 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 166 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 167 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 168 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 169 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 170 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 171 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 172 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 173 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 174 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Domestic Players Dominate Ice Cream and Frozen Desserts
Low Prices and Nutritional Content Push Ice Cream Sales
Ice Cream Consumption Does Not Stop in the Wintertime
Competitive Landscape
Cía De Alimentos Continues To Lead in 2018
Pil Andina Constantly Offering Promotions and New Product Developments
Category Data
Table 175 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 176 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 177 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 178 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 179 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 180 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 181 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 182 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 183 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 184 Distribution of Ice Cream by Format: % Value 2013-2018
Table 185 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 186 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 187 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 188 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Headlines
Prospects
Potato Chips Is the Major Focus of Product and Packaging Innovation
Popcorn Concentrates Consumption on Packaged, Unprepared Products
High Prices Present the Strongest Barrier for Sales Growth of Nuts, Seeds and Trail Mixes
Competitive Landscape
Domestic Players Lead Savoury Biscuits During 2018
Availability of Savoury Snacks Rises Across Channels
Pack Sizes of Savoury Snacks Vary According To Different Consumer Needs
Category Data
Table 189 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 190 Sales of Savoury Snacks by Category: Value 2013-2018
Table 191 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 192 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 193 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 194 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 195 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 196 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 197 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 198 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 199 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Increasingly Turn To Snack Bars for Healthier Meal Choices
Fruit Snacks Lack Clear Message for Consumers
Low Prices and Strong Distribution Push Sweet Biscuits Sales
Competitive Landscape
Industrias Alimenticias Fagal Continues To Dominate Category Sales
New Package Presentation Accompanied by TV Advertising Boosts Sales of International Brands
Imported Brands Are Less Competitive With Domestic Ones
Category Data

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