Orto is expected to further expand its product range in the forecast period, with a focus on more natural formulations. The company's new product development is however expected to focus mainly on skin care rather than on home care, with new body care and facial moisturisers likely to be launched. If the company continues to neglect new product development in home care, it may however struggle to maintain share in the forecast period, as competitors such as Mayeri become more innovative.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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