Orto AS in Home Care (Estonia)
While Orto is set to further expand its product range in home care, with an emphasis on more natural formulations, the company’s innovation strategy is primarily expected to concentrate on its beauty and personal care interests. This is the direction the company took at the end of the review period, when it relaunched Solar sun protection with new packaging and offered a new formulation for its Pure Nature range.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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