Oriental Brewery Co Ltd in Alcoholic Drinks (South Korea)
After actively launching new products between 2014 and 2015, Oriental Brewery slowed down its launches of new beers. Instead, it focused on renewing the Cass brand to appeal to modern consumers who were health-conscious and paying attention to their wellbeing. The company renewed the brand identity of Cass Light and changed its packaging design for the first time since the brand was launched in 2010. Cass Fresh changed its brand identity to associate with active and young lifestyles in 2016. The...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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