Oriental Brewery Co Ltd in Alcoholic Drinks (South Korea)
As a leading player in beer, Oriental Brewery plans to expand its brand portfolio by increasing its number of imported beer brands. As imported beer has grown faster than domestic beer brands, the company will focus more on looking for new brands which meet domestic consumers’ high demand over the forecast period. During 2015, the company launched nine imported brands – a development which helped to boost overall imported beer sales.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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