Organic Beverages in Norway
Organic beverages recorded growth in off-trade value sales during 2020, helped by a strong performance for organic hot drinks, namely the two principal categories of organic fresh coffee and organic fruit/herbal tea. Sales of both coffee and tea were positively impacted by increased home working due to the COVID-19 pandemic in 2020. Coffee and to a lesser extent tea are often consumed at work and paid for by the employer. However, in 2020 a proportion of value sales in these areas shifted to the...
Euromonitor International's Organic Beverages in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Organic Hot Drinks, Organic Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Organic Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Organic Beverages in Norway
- Euromonitor International
- February 2021
- List OF CONTENTS AND TABLES
- KEY DATA FINDINGS
- 2020 IMPACT
- Increased home working leads to boost in retail value sales and stronger growth for organic beverages in 2020
- Organic soft drinks remains marginal in 2020
- Coop Norge Kaffe and Unilever Norge AS maintain respective leads in organic coffee and tea in 2020
- RECOVERY AND OPPORTUNITIES
- Stagnation in 2021 leads to slower growth for organic beverages over the forecast period
- Premiumisation and focus on sustainability set to drive growth in organic hot drinks
- Cross-border trade with Sweden set to remain a challenge
- CATEGORY DATA
- Table 1 Sales of Organic Beverages by Category: Value 2015-2020
- Table 2 Sales of Organic Beverages by Category: % Value Growth 2015-2020
- Table 3 NBO Company Shares of Organic Beverages: % Value 2016-2020
- Table 4 LBN Brand Shares of Organic Beverages: % Value 2017-2020
- Table 5 Distribution of Organic Beverages by Format: % Value 2015-2020
- Table 6 Forecast Sales of Organic Beverages by Category: Value 2020-2025
- Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
- EXECUTIVE SUMMARY
- COVID-19 impact on health and wellness
- COVID-19 country impact
- Company response
- Retailing shift
- Foodservice vs retail split
- What next for health and wellness?
- MARKET DATA
- Table 8 Sales of Health and Wellness by Type: Value 2015-2020
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
- Table 10 Sales of Health and Wellness by Category: Value 2015-2020
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
- Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
- Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources