Organic Beverages in Italy

Organic Beverages in Italy

COVID-19 has negatively impacted sales of organic soft drinks. The impact of COVID-19 on disposable incomes hindered growth of organic products due to their higher price point. The consumer base for organic soft drinks is small, and the economic crisis excluded the possibility of attracting new consumers. Consumers are not very familiar with organic products and during the lockdown consumers preferred to buy essentials rather than organic beverages.

Euromonitor International's Organic Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Organic Hot Drinks, Organic Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Organic Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Organic Beverages in Italy
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Organic soft drinks too expensive as Italians watch what they spend
Hot drinks benefit from consumer being at home
Premium coffee drinkers working from home maintain their habit
RECOVERY AND OPPORTUNITIES
Economic uncertainty will adversely impact organic beverages
Millennials persuaded by the benefits of going organic
More organic options appearing but until the economy recovers, caution around spending on non-essentials will prevail
CATEGORY DATA
Table 1 Sales of Organic Beverages by Category: Value 2015-2020
Table 2 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 4 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 5 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 6 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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