Oral Care in South Korea

Oral Care in South Korea


The outdoor mask mandate was lifted in 2022, and consumers returned to social activities along with the full lifting of social distancing measures. With the increase of face-to-face activities, sales of so-called “manner products”, such as mouth fresheners also increased. Mouthwashes/dental rinses also saw a good performance, as these products are good for removing bad breath. The share of fresh breath toothpaste also increased within overall sales of toothpaste. Power toothbrushes also saw dyna...

Euromonitor International's Oral Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Oral Care in South Korea
Euromonitor International
May 2023
List Of Contents And Tables
ORAL CARE IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifting of outdoor mask mandate and social distancing measures boost oral care sales
Premium toothpastes more popular due to consumers’ value-driven consumption
Marvis launches a subscription service in South Korea
PROSPECTS AND OPPORTUNITIES
Brands to leverage gen Z-targeted marketing to boost oral care sales
Personalisation and subscription to be leveraged for a premium positioning
E-commerce expected to grow further due to various benefits
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2017-2022
Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 3 Sales of Toothbrushes by Category: Value 2017-2022
Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 9 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 10 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 12 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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