Of all types of toothpaste, whitening saw the biggest increase in terms of value share in 2016. This type experienced a 4% value sales increase and jumped from a 25% to a 26% value share in 2016. This was the case because consumers started seeking these products more, as having white teeth gained in importance during 2016 thanks mostly to the strong cultural influence from Western countries, particularly the US.
Euromonitor International's Oral Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Oral Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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