More Polish consumers have realised the importance of oral care, and they want to prevent health problems. Rising awareness was supported by continuing education from dentists and dental hygienists. Manufacturers supported consumption with sophisticated oral care products which promise extra benefits, such as whitening effects, 2-in-1 products (toothpaste with mouthwash) and vitamins for strengthening gums. More Polish consumers also sought oral care products with natural ingredients.
Euromonitor International's Oral Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Oral Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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