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Oral Care in Nigeria

Oral Care in Nigeria

Growing awareness of the importance of oral hygiene and the need to prevent tooth decay and bad breath through the use of oral care products supported sales growth in the category during 2018. Manufacturers such as Unilever are also undertaking widespread promotional activities highlighting the need for good oral hygiene, generally in partnership with the Nigerian Dental Association. These growing campaigns and the benefits that are associated with the use of oral care products have resulted in...

Euromonitor International's Oral Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Oral Care in Nigeria
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Promotion of Good Oral Hygiene Supports Demand for Oral Care
Growth Set To Continue Being Driven by the Increasing Urban Population
New Product Development Set To Contribute To Growth
Competitive Landscape
GlaxoSmithKline Consumer Nigeria Plc Maintains Top Position in This Category
Procter & Gamble Nigeria Ltd Is the Best Performer
Unilever Nigeria Plc's Close-up Toothpaste Is the Leading Brand in Oral Care
Category Data
Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 9 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 10 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 12 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Executive Summary
Rising Young Adult Population, Urbanisation Drive Beauty and Personal Care Growth
Beauty and Personal Care Performs Well in 2018 Despite Modest Economic Growth
Mass Brands Drive Demand Due To Low Purchasing Power
Challenging Economic Situation Suppresses New Product Development
Forecast Period Growth To Be Driven Mainly by Rising Disposable Incomes
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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