The more mature categories of oral care, such as toothbrushes and toothpaste, have a strong traditional representation of domestic brands, which faced intense competition from global, international, brands such as Oral B, and lost share. The economic crisis in 2016 made imported products generally more expensive, and domestic manufacturers tried to maintain demand and regain lost share with relatively cheaper products, such as smaller-sized products that low-income consumers can better afford.
Euromonitor International's Oral Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Oral Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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