The oral care category in 2016 continued to benefit from growing awareness of the importance of prevention among Italian consumers. Italians consider good oral hygiene as an intelligent way to reduce visits to the dentist and thus save money. In 2016, the Italian economy performed similarly to 2015 according to ISTAT, the Italian National Institute of Statistics, meaning that the recovery is happening more slowly than expected. For this reason, consumers remained cautious with their spending. Th...
Euromonitor International's Oral Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Oral Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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