Oral Care in Hong Kong, China

Oral Care in Hong Kong, China

Oral care is not reliant on tourist flows, therefore did not observe any impact from COVID-19 and enjoyed steady growth in both 2020 and 2021. However, increased attention to at-home oral care was observed, as prolonged mask-wearing led people to pay more attention to their breath, and they were more conscious about bad breath. This was also due to the general aversion to dental visits to avoid catching COVID-19, driving people to be more conscious about their oral health. The options of mouthwa...

Euromonitor International's Oral Care in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Oral Care in Hong Kong, China
Euromonitor International
May 2022
List Of Contents And Tables
ORAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Oral care elevating to a wellness routine from a basic hygiene routine, with skinification observed
Demand for novelty, especially in toothpaste, due to elevation of oral care routines
Family positioning amongst key players to appeal to consumers and sustain their market positions
PROSPECTS AND OPPORTUNITIES
Multi-touchpoint experiences to enhance brand equity in a fragmented category in order to capture spending power
Electric toothbrushes to see continued rise in popularity, with players providing products that enhance the user experience
Influx of Japanese products in the market to further fragment the category
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2016-2021
Table 2 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 3 Sales of Toothbrushes by Category: Value 2016-2021
Table 4 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 6 NBO Company Shares of Oral Care: % Value 2017-2021
Table 7 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 9 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 10 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 12 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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