For many German consumers, especially older generations, oral hygiene is an integral part of their daily personal care routines. Products to enhance oral health and maintain the appearance of consumers’ teeth therefore enjoy strong demand. As a result, oral care continued to grow in current value terms in 2016 despite a stagnating to slightly declining customer base.
Euromonitor International's Oral Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Oral Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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