Oral Care Fusing Tradition with Beauty and Hi-Technology
Oral care spending globally is rising, as the personal care basic aligns closer to beauty. Staples remain in demand mostly in nascent markets, although urban dwellers in emerging cities increasingly seek targeted solutions. Heritage ingredients are shaping innovation to cater for consumers who prefer such features. Brand owners are playing by such rules to succeed. Alternative formats, flavours and packaging are thriving, while niche labels compete by excelling in one area, such as bad breath.
Euromonitor International's Oral Care Fusing Tradition with Beauty and Hi-Technology global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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