Oral Care in Estonia
Oral care is a mature category in Estonia and oral care is an established habit among consumers, who have enjoyed a good level of purchasing power over the last decade. The main dynamism in the market occurred during the early review period, then the performance was disrupted during the pandemic in 2020-2021. It’s business as usual in 2022 with slight volume growth recorded in the year.
Euromonitor International's Oral Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Oral Care in Estonia
- Euromonitor International
- May 2023
- List Of Contents And Tables
- ORAL CARE IN ESTONIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Business as usual in 2022
- Consumers investing in power toothbrushes to prevent oral problems
- Colgate and Sensodyne remain the leading brands in 2022
- PROSPECTS AND OPPORTUNITIES
- Flat sales with growth in value-added product areas
- Major players will continue to innovate to attract consumers
- Barriers to entry will remain strong
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2017-2022
- Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Toothbrushes by Category: Value 2017-2022
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
- Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
- Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
- Table 8 Forecast Sales of Oral Care by Category: Value 2022-2027
- Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
- Table 10 Forecast Sales of Toothbrushes by Category: Value 2022-2027
- Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN ESTONIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources