L'Oréal Turkiye Kozmetik San ve Tic AS in Beauty and Personal Care (Turkey)
L’Oréal became the leading company after Procter & Gamble divested 42 brands to Coty but it might face a greater challenge in colour cosmetics, fragrances and hair care. Brands such as Max Factor, Gucci and Hugo Boss will benefit from greater synergies with Coty than Procter & Gamble, posing greater competition to L’Oréal’s rival brands. L’Oréal aims to maintain its leading position in beauty and personal care, launching new products with sophisticated properties over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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