L'Oréal SA in Beauty and Personal Care (France)
L’Oréal’s main objective is to maintain its lead in beauty and personal care in France. To achieve this goal, the company is likely to invest heavily in advertising and new product development. Its brands and products are expected to remain available in supermarkets and hypermarkets at prices positioned between the middle and higher end of the price spectrum.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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