L'Oréal Italiana Saipo SpA in Beauty and Personal Care (Italy)
L’Oréal in Italy is present in all retail channels, from grocery retailers to professional hair salons, chemists/pharmacies and drugstores/parapharmacies. At present, the company continues to lag behind in terms of its online and social media presence. As a consequence, towards the end of the review period a new Chief of Marketing and Digital Officers were appointed, with the aim of driving the company’s digital evolution.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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