L'Oréal Hellas SA in Beauty and Personal Care (Greece)
The company aims to further expand its presence in the lucrative supermarket channel, which, despite setbacks in 2016 due to the closure of Carrefour, has been gaining momentum at the expense of beauty specialist retailers, which has also lost a significant amount of sales of skin care products to chemists/ pharmacies. The company has set three key priorities for the forecast period: the establishment of a more solid presence in the supermarket channel with respect to facial care; to systematica...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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