L'Oréal Groupe in Beauty and Personal Care (World)
L'Oréal is set to lead the global beauty and personal care industry. However, it faces challenges from local rivals in emerging markets, and niche brands capturing the eyes of millennials in Western markets. This calls for swifter action on the acquisition of high-equity niche labels, a strategy pursued by rivals. L'Oréal also needs to uphold its edge in dermocosmetics, and leverage digital expertise to deliver impactful retail experiences, especially, where it operates its own stores.
Euromonitor International’s L'Oréal Groupe in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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