L'Oréal Deutschland GmbH in Beauty and Personal Care (Germany)
L’Oréal Deutschland follows a strategy for growth which is closely aligned with the mission and goals of its parent company. As part of its “Universalisation” strategy, the company is seeking to gain insight into trends and individual consumer needs in order to cater specifically for their demands and desires. This includes cultural aspects as well as environmental, societal and local trends. The company thereby aims to deliver products tailored to the specific needs of consumers in order to gai...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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