L'Oréal Australia Pty Ltd in Beauty and Personal Care (Australia)
L’Oréal Australia’s strategy involves growing its market share in key categories including colour cosmetics, skin care and hair care. The company will consider frequent new product innovations to maintain consumer interest and an investment in digital marketing, with more consumers influenced by this channel compared with traditional media.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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