Opportunities in Premium and Luxury Spirits
China continues to dominate the luxury alcoholic drinks segment in value terms, with 79% of global value sales thanks to its high end baijiu products. Baijiu domination of Chinese spirits consumptions makes it less appealing to many international players. The briefing will look at the what opportunities in China, but also the potential in many smaller markets led by the US.
Euromonitor International's Opportunities in Premium and Luxury Spirits global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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