Olympic Group managed to maintain a consistent level of volume sales towards the end of the review period, thanks to its decision to invest in advertising and promotion for its most innovative brands, Zanussi, Electrolux and Ideal. This choice was in line with the company’s strategic decision to focus its promotional efforts on its best-known energy-efficient products. Olympic Group is expected to introduce more of these products during the forecast period, as Egyptian consumers are becoming...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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